Why are our coolers different?

• They are American made with pride by Americans - everything, right down to the zippers!
• We offer a lifetime leak proof guarantee
• We are the original soft cooler
• We have manufactured and sold our coolers for almost 25 years
• We are the #1 cooler in the boating and aviation industry
• Our coolers are sold at dozens of boat and air shows around the world
• Our fusion welded liner will not cold crack down to 52 below zero
• In addition to the main liner there are two additional sweat liners surrounding the insulation so our soft coolers do not sweat

Made in the USA

Our soft coolers are made in the USA! When you're comparing products be sure to ask where the other guys coolers are made. Beware of imitation coolers! Call us for details. 1-800-969-4583

Best Warranty

We doubt you'll find a stronger warranty. We know we offer the best soft-sided coolers thus we have no problem standing behind our products with pride.

Our Products

SoftCoolers is one of our more popular product lines! The versatile bags can be customized with your company or event logo upon request.

We take great pride in our reputation for bringing you unique quality products and excellent value. We concentrate on that personal touch you used to find at your corner hardware store or boat supply.

Our continued success is based on our strong growing relationships with our customers, suppliers and sales people.

We manufacture our coolers in the USA and back them with a strong warranty.

Don't see what you're looking for on our SoftCoolers site? Give us a call and we'll check our extensive inventory to find the perfect product to meet your needs.

We hope you'll appreciate our selection!

1-800-969-4583.